For the Duck & Potato I pay 14.36 for a 5 lb. bag. My minpin eats this and only eats about 1 c. per day (he weighs 16.3 lbs). The NB Premium I pay $32 for a 17 lb. bag (I think it is $52 for the huge bag which I'll get once Kirra gets bigger). My boxer (15 weeks) eats this and eats anywhere from 2 1/2 c. to 3 1/2 c. per day. She weighs about 22 lbs. She literally jumps around every meal time for her food. I also buy the canned $1.89/can and mix a couple tsps. with the dry. They absolutely love it. This is the only food that my minpin will get up for - for breakfast, he gets it dry and eats it every morning. I am extremely pleased with the results. I have fed my dogs Nutro, Iams, Nutrience, Acana, Royal Canin and nothing compares to this. The Wellness here is a little more, but I haven't tried it yet - possibly in a few months.