When I was little, my mom's BF at the time had a dog named "dammit". He trying calling the dog by other names but the dog never responded. One day the dog did something and BF said "dammit" and the dog came running. I thought it was great because I was allowed to use a "bad word".
My DH wanted to name our Bruno "DOG" pronounced as if spelling it. I wanted to name him that too!! My 5 year old skin son wanted to name him "Bruno" after a pug that he favored over 3 years ago and never forgot, so we stuck with Bruno!