Hey Joe! I've never heard of it, but with only 3 ingredients it sounds like a speciality food. Perhaps for dogs when they're sick, or have upset stomachs, or maybe for dogs with allergies. But I wouldn't think it would be a complete, well-balanced diet for everyday. Just a thought. And one of the reasons I like Innova is for all its varied ingredients from different food groups. What do you think of Innova? Any problems with it or reasons to switch? Just wondering, cause that's what Boaz gets:cool: